![]() ![]() Players who simply can’t wait are able to spend money and move up to levels without playing. At each level of Fortnite’s Battle Pass, new rewards await users. ![]() Plus, the fear of missing out motivates players to grab as many rewards as they can before their time runs out. ![]() While losing progress and starting over has the potential to upset users, in this case it actually presents a new batch of rewards to collect. The Season Pass is like a tiered system in a loyalty program, but it resets every season. The more points they earn, the higher their rank is, and each rank unlocks various benefits and rewards. Season Pass: Temporal Tiersįirst introduced by Fortnite, one of the most influential online games of the decade, the Fortnite Battle Pass (also referred to as a Season Pass across the industry) is a recurring, seasonal event where users can collect points by participating in game events. It’s time to take a deep dive into the world of gaming rewards and see what features and strategies are at the forefront of the industry, and how each of them can be used in a loyalty program concept for similar results. Without giving customers a reason to stay invested, loyalty programs won’t be able to form a habit.ĥ Strategies from Gaming Rewards to Use in Your Loyalty Program If customers are only rewarded when they buy something, there’s less incentive for them to stick around between one purchase and the next. Video game rewards demonstrate perfectly why non-transactional engagement is so important in building loyalty, no matter the industry. What makes gaming rewards powerful is that they combine low-value spendable rewards to keep people playing day after day with value-holder items that often require some form of purchase or financial commitment to earn. There are already plenty of ways that loyalty programs can reward customers with bonus spendable points, most of which don’t require a purchase. In a loyalty program, these would be gold or diamond-tier benefits, such as experiential rewards or early access privileges. Players are willing to spend countless hours or fork over a lot of money to acquire them. Value-holders : From new playable characters to visual customization items, these high-value, hard-to-obtain rewards are coveted by the majority of users.These are the equivalent of loyalty points. Spendables : Virtual currencies or temporary services, like progress boosters, that are gained and spent on a regular basis.Generally, incentives in gaming belong to one of two categories: Just like in a loyalty program, these rewards can be anything worth using or owning. In short, gaming rewards are a web of in-game incentives used by video games to build player loyalty and retain and encourage day-to-day engagement. With the massive penetration of the gaming industry established, it’s time to examine what gaming rewards are, and what makes them so desirable. ![]() What Are Gaming Rewards and What Are Their Benefits? Moreover, the combined player base spent $100 billion within these gaming apps - clearly demonstrating the incredible retention and revenue generation powers in the industry. According to a study by App Annie, there were over 218 billion app downloads overall in 2020. And if you switch ‘game’ with brand, ‘player’ with customer, then it spells out the familiar definition of a loyalty program. These games use behavioral science combined with their gaming rewards system to change people’s behavior, enticing their player base to keep coming back day after day and spending their money in their game’s ecosystem, instead of a competitor’s. Many of the massively multiplayer online games (or MMOs), as well as the majority of mobile games are free to play, with the option to purchase in-game benefits with real-life money. However, let’s look at it from another perspective. Looking at the Video Game Industry Through the Lens of Loyalty Programsĭrawing parallels between loyalty programs and the video game industry may sound odd at first. Considering that the market in question is expected to reach a value of $314.40 billion by 2026, it is worth taking a look at how gaming rewards are being used to generate long-term engagement, encourage purchases, and build like-minded communities - and explore how each of these aspects can be transplanted into loyalty programs. In fact, there’s a much larger vertical that often utilizes similar engagement tactics: the gaming industry. When it comes to rewards and gamification, loyalty programs aren’t the only player in the field. ![]()
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